Thursday, June 25, 2009

Late Night Ratings: David Letterman pulls ahead in total viewers

During the week of June 15, "Late Show with David Letterman" scored 200,000 more viewers than "The Tonight Show with Conan O'Brien." Those numbers are from an NBC press release -- and, natch, the Peacock is spinning the fact that Coco's viewers are younger than Dave's:

Conan won the week by a 67 percent margin in adult 18-49 viewers (1.8 million adults 18-49 vs. 1.1 million for "Late Show"), up from a 53 percent win during the same week last year and up from a 34 percent "Tonight" margin for the season through the end of May.

In the younger half of the key 18-49 demographic, adults 18-34, Conan won the week by a towering 164 percent margin (930,000 adults 18-34 vs. "Late Show's" 352,000), up from 103 percent for the same week last year and up from 50 percent for "Tonight" this season through the end of May.
The press release also includes some interesting info regarding the average age of late night viewers. During the week of June 15, the median age of Conan's audience was 45.8; Letterman's, 57.0; Jimmy Fallon, 44.0; Craig Ferguson, 53.5; "Nightline," 57.9; and "Jimmy Kimmel Live," 53.1.

Here are the weekly averages (total viewers):

11:35 p.m. ET
NBC "Tonight," 3.3 million viewers
CBS "Late Show," 3.5 million viewers
ABC "Nightline," 3.0 million viewers

12:05 a.m. ET
ABC "Kimmel," 1.3 million viewers

12:35 a.m. ET
NBC "Late Night," 1.6 million viewers
CBS "Late Late Show," 1.5 million viewers

1:35 a.m. ET
NBC "Last Call," 0.9 million viewers

Comedy Central, 11 p.m. ET, "The Daily Show," 1.6 million
Comedy Central, 11:30 p.m. ET, "The Colbert Report," 1.3 million


  1. Santiago R. said...

    Its crazy to think that most of these shows viewers are between 40+ and 50+, yet the networks dont seem to care about that age group at all. Not fair but oh well.