Saturday, June 6, 2009

Jimmy Fallon: Bringing exposure to Bing

NBC has announced that it will be partnering with Microsoft to launch its new search engine, Bing, and part of the roll-out will involve spots on "Late Night with Jimmy Fallon."

"NBC is committed to working with advertisers to find creative ways to entertain our audiences and offer our clients value at the same time," said Ben Silverman, Co-Chairman of NBC Entertainment. "By partnering with Microsoft to promote Bing, we have a unique opportunity to give our audiences an enhanced viewing experience at the same time that we offer increased exposure for the Microsoft brand."

Fallon's audience members will reportedly play a game that revolves around using Bing. The search engine -- oops, "decision engine" -- will also be featured on the NBC drama "The Philanthropist." "The series, which features a globe-trotting, risk-taking adventurer billionaire, will make special use of Bing's trip planning tools and map features," according to a press release.


  1. Steve K. said...

    Just saw a streaming episode of the Late Late Show on and as a post-opening in-show "The Late Late Show Is sponsored byyyy.." announcement it had one for Bing. It's being shoved in every hole, it seems.

    Silly Microsoft, you can't beat Google.