Sunday, October 25, 2009

Leno Apologists: Who will speak for Jay?

After weeks of Leno-bashing, at least two brave souls have come forward to declare: Stop knocking Jay.

TheWrap.com's Rick Ellis and Popdose.com's Dw. Dunphy have both written pro-Leno columns in the past few days. They both sound a little defensive (Ellis: "[A]dmitting a fondness for Jay Leno gets you about the same street cred as arguing that 'Coach' was the funniest TV comedy of the past 30 years"), but it's worth considering their chief points:

1. If Leno wasn't on at 10, there's no guarantee there would actually be something better in that slot. "[W]ithout him, you would get policemen five times a week, or lawyers five times a week, or surgeons five times a week, not a new wrinkle to be had in the lot," writes Dunphy. Ellis suggests that NBC affiliates would love to get their hands on an extra hour of local programming, a la FOX. "[I]f complaints about Leno are the wedge to get the timeslot, then that's what they'll use."

2. Dunphy asserts that "the show still sucks" -- with friends like these, who needs enemies? -- but Ellis says his monologue has been getting better, and appreciates the pieces turned in by Jay's stable of comedians, like Jim Norton's commentaries.

"If you watch 'The Jay Leno Show' with an open mind, you might be surprised at what you see," writes Ellis. So far, no commenters have weighed in to agree or disagree, but Dunphy's article features a slew of angry comments from people who perceived him as bashing NBC's canceled "Southland."

Of course, "Southland," which appears to be headed to cable, could end up having the last laugh. Last week, "Leno" was soundly beaten in the 18-49 ratings by FX's motorcycle drama "Sons of Anarchy."

Monday, October 19, 2009

Jay Leno: Is he killing local news?

The Los Angeles Times reports today that NBC affiliates have been suffering lower ratings since "The Jay Leno Show" took over the 10 PM time slot. One example given: WBAL in Baltimore, which has traditionally battled for late news supremacy with WJZ, "has been shellacked in the ratings" this fall.

"Leno's new show averaged about 5.6 million viewers through the first four days of last week, less than half the audience it attracted when it premiered and more than a third less than the audience that NBC drew last season with its longtime schedule of drama shows," writes the Times' Joe Flint. "The network says the declines are in line with expectations and cautions patience as viewers discover the new time slot for the talk show king."

Flint also quotes GE Chief Financial Officer Keith Sherin, who claims that "Leno," as well as Conan O'Brien's "Tonight," are "exceeding our ratings estimates... we are happy with the 10 o'clock and late-night performance." Considering that Conan's ratings in the coveted™ 18-49 demographic are actually lower than Jay's, as Talk Show News reported last week, that seems disingenuous at best. If everyone at NBC is 100% delighted with Leno and O'Brien's ratings, I'll eat a peacock.

Do the local stations have any options if they're unhappy with Leno's lead-in? Boston affiliate WHDH, which wanted to bump Leno in favor of a 10 PM local newscast, found that NBC was willing to play hardball -- the network threatened to strip the channel's affiliation, and WHDH quickly fell into line. However, if there's a mass mutiny, NBC might have to come up with some new ideas. One floated in the Times article: run Leno from 10:30-11:30, giving the affiliates the opportunity to do their late news at 10 PM. Many FOX stations already broadcast the local news at 10, since that net only programs between 8-10. "But that seems a long shot because many stations would be reluctant to play with their bulwark 11 p.m. newscasts," writes Flint. "Another unlikely possibility is the network could move Leno to 8 p.m."

Friday, October 16, 2009

Late Night Ratings: David Letterman has another "atypical week"

Whoever is writing the ratings press releases for NBC is having an increasingly tough time spinning the news. David Letterman is now winning the 18-49s -- but at least Conan still has the 18-34s! Letterman's high viewership numbers are clearly the result of an atypical week for the "Late Show" host!

This week, the publicist referred to Oct. 5-9 as "an atypical week that featured heightened interest created by recent revelations on CBS’s 'Late Show with David Letterman.'" Sept. 21-25 was also "an atypical week that featured guest appearances by President Barack Obama and former President Bill Clinton" (not to mention Conan's head injury). Sept. 7-11 was -- wait for it! -- "an atypical week... that included a Labor Day rebroadcast special and a late start on Wednesday due to the Presidential Congressional address."

Five weeks in a row, three of them "atypical." Next week may be considered "atypical" as well, since both shows will be in reruns and viewers might opt to watch "Late Show" to try and parse Dave's monologues and interactions with female guests to see if they can pick up any hints of the troubles to come.

Here are the total viewership numbers for Oct. 5-9:
CBS “Late Show,” 4.4 million viewers
ABC “Nightline,” 3.8 million viewers
NBC “Tonight,” 2.4 million viewers
Comedy Central “The Daily Show,” 1.5 million/“The Colbert Report,” 1.1 million viewers*
ABC “Kimmel,” 1.7 million viewers
CBS “Late Late Show,” 2.0 million viewers
NBC “Late Night with Jimmy Fallon,” 1.4 million viewers
NBC “Last Call,” 0.8 million viewers

*TDS/TCR ratings are only for the shows' initial airings, at 11 and 11:30 PM.

In case you want to compare and contrast, here are the numbers for a comparable week a year ago (Sept. 29-Oct. 3, 2008):

NBC “Tonight (with Jay Leno),” 4.7 million viewers
CBS “Late Show,” 3.6 million viewers
ABC “Nightline,” 3.6 million viewers
ABC “Kimmel,” 1.7 million viewers
NBC “Late Night (with Conan O'Brien),” 1.9 million viewers
CBS “Late Late Show,” 1.8 million viewers

Jay Leno actually had a higher rating among the 18-49s than Conan -- his season-to-date rating in that demographic was 1.3/5, vs. 1.0/4 for the O'Brien-hosted "Tonight Show."

Tuesday, October 13, 2009

"Late Show" flashback: Creepy Dave; Conan's feud escalates

photo

You know ratings news is getting too much attention when it's even showing up in the funny pages (that's the comic strip Bliss, above).

No ratings here today, though. If you thought that Entertainment Weekly photomontage of David Letterman in his undies was unpleasant, you've got to see the "American Gothic" image accompanying this Vanity Fair article. It could give you nightmares.

Author Jim Windolf reminds readers of a running 1990s "Late Show" gag many viewers (including myself) might have forgotten -- Creepy Dave. In this bit, a Letterman doppelganger, wearing a varsity jacket, lurked outside the window in the set's backdrop. (The host played both parts -- the Creepy Dave bits were filmed in advance and inserted into the shot via split-screen.) "Creepy Dave was the underside of Letterman; in his varsity high school jacket and baseball cap, he looked like some sort of American Elephant Man; he was the uncouth and monstrous version of the man who had successfully hidden himself inside a solidly built and highly remunerative stage persona, a construct that has begun to crack only in the past week or so, after a three-decade run."

Watchers with long memories might recall that Creepy Dave to ask "What's up?" or "Check it out, Dave... Can I have a ride home?" During one episode with guest Bryant Gumbel, Creepy Dave even lurked in the back during the interview. "With the Creepy Dave character, Letterman was seemingly trying to give his audience a clue that he had a hidden side," suggests Windolf.

Former Letterman writer and current New York Times "Ethicist" columnist Randy Cohen weighs in on the scandal in a column titled "Is Letterman Hurting Anyone?" "Almost from my first days on the show, early in 1984, there was talk that Dave was catting around with employees, and that these women were willing — eager — partners," writes Cohen. "None felt coerced. None felt harassed. All felt delighted to be involved with a man they found charming, attractive, amusing."

However, Cohen notes that his ex-boss "injured the rest of the staff by creating a sense that favoritism prevailed. To grant a subordinate access, opportunities and perhaps influence for nonprofessional reasons, particularly with a boss as aloof as Dave, can demoralize all who work for him. When, for example, Dave puts Stephanie Birkitt on camera, he gives her a professional opportunity other staff members crave." He also notes the tiny number of women who have written for Letterman over the years, stating, "Seeing other women benefit from sexual favoritism disheartens those rare women who wrote for the show and can discourage others from applying."

More high-profile media coverage of late night hosts: the New York Times' op-ed columnist Bob Herbert writes about the "feud" between Conan O'Brien and Newark mayor Cory Booker. Booker is a high profile target, having appeared on other talk shows (he recently appeared on "The Colbert Report") and in the Sundance Channel documentary series "Brick City."

Herbert suggests that the state of Newark is no laughing matter. "Conan was just trying to be funny, but the reality behind his late-night humor is horrifying... The inner cities have been in a recession for decades. They’re in a depression now. Myriad issues desperately need to be addressed: employment, education, the foreclosure crisis, crime, alcohol and drug abuse, health care (including mental health treatment and counseling), child care for working parents and on and on and on. Conan’s jokes would carry a silver lining if they could somehow prompt more people to think more seriously about what’s really going on in cities like Newark."

Booker seems to be enjoying the media attention -- he's scheduled to appear as a guest on "Tonight" this Friday.

Monday, October 12, 2009

Letterman's tabloid "feeding frenzy," Leno playing for the long haul

The New York Times has a couple of reports this morning on America's most newsworthy talk show hosts. An analysis of Jay Leno's first weeks at 10 PM shows that the former "Tonight" host is bringing in relatively puny ratings, attracting about five million viewers a night. "Though most 10 p.m. shows with those kinds of numbers get canceled, NBC has said from the beginning that it could accept much lower ratings because of the enormous cost savings of Mr. Leno’s show versus expensive hourlong scripted dramas," writes the Times' Bill Carter. However, with only two real prime time hits ("The Biggest Loser" and "The Office"), things are looking relatively bleak at the Peacock Network. NBC Universal Entertainment chairman Jeff Gaspin insists the network is "still investing in [scripted] programming," adding that "we have to play for the long haul... Jay is doing fine. Conan is doing what we expected him to do. We’re going to look at our average over the full year."

A look at the DVR ratings data suggests that at least NBC was right when they claimed one advantage of the "Leno" hour was that it would attract real live viewers, as opposed to time-shifters who fast forward through the ads. While shows like "Heroes" and "Dollhouse" added huge numbers of viewers when DVR usage was factored in, Leno's bump was essentially zero.

A Times piece by David Carr suggests that David Letterman's biggest tests might still lie ahead, thanks to accused extortionist Joe Halderman's hot-shot lawyer and a tabloid media that seems intent on covering every new twist and turn of the case. Lawrence K. Grossman, a former president of NBC News, says that Letterman "has done an amazing job and will retain both his center of gravity and his audience, much like Johnny [Carson] did," referring to the way the former "Tonight" host poked fun at his own marital misfortunes. But unlike Johnny, "this issue involves the courts, which means that this could drag on for a while and set off a feeding frenzy again and again thanks to the blogs, the cable channels and the tabloids, none of which show any sign of calming down."

Letterman "has lost custody of part of the story and a public process has been initiated that will create numerous opportunities for damaging coverage," writes Carr.

Thursday, October 8, 2009

David Letterman caught with his pants down on EW cover

dave coverAlmost exactly one month since he appeared on the cover of New York magazine, grinning triumphantly, David Letterman is shown in a much less flattering pose on the new Entertainment Weekly: literally caught with his pants down. (It's not a real photo, obviously, but an illustration; ah, the wonders of Photoshop.) The cover promises an inside look at "Letterman's survival strategy," but there's nothing new for those who have been following it on the Internet during the past week. Most of the information can be found in this EW blog post and the "exclusive" chat with an anonymous female ex-"Late Show" intern, who calls Dave “a good boss” and says that the program was a “great place to work.”

The magazine also features a half-dozen gags by other TV comics about Dave's situation, including Craig Ferguson's hilarious "I guess you know how I got my job now." One late night funnyman who hasn't said a word about Letterman on air: "The Daily Show"'s Jon Stewart. However, according to a report by a Television Without Pity forum poster who attended last night's taping of "Daily," Stewart was joking about it in his pre-show banter with the audience. When Jon came out before the show, he cracked, "I'm the host who doesn't have sex with his entire staff."

David Letterman: His alleged extortionist "lived on the edge"

The New York Times this morning ran a profile of alleged David Letterman blackmailer Joe Halderman, featuring quotes from people who have worked with him over the years. Colleagues described him as "a big personality with a penchant for running to the hottest news spots — the Falkland Islands, Bosnia and Somalia."

“He lived on the edge,” said one former co-worker, who asked not to be identified. Several colleagues confirmed that Halderman "was in apparent financial trouble, partly because of obligations from a divorce and child-support payments."

His lawyer, Gerald L. Shargel, "continued to argue on Wednesday that Mr. Letterman’s behavior and credibility would be relevant issues in the case, repeating, as he has in several media outlets, that Mr. Letterman sexually harassed his staff members."

"Asked about the accusation that he seemed to be trying to muddy Mr. Letterman’s reputation, Mr. Shargel said: 'This is not a parlor game. My client is facing 15 years in jail. If Letterman gets muddied up, so be it.'"

Thewrap.com blogger Josef Adalian surveyed 10 TV critics to ask them where "Davegate" goes from here. Most of them seem to feel Dave will be able to ride it out, despite the fact that the tabloids obviously love the story. "As long as he continues to make himself the butt of any jokes he tells in this ongoing 'What kind of jerk am I?' narrative, that's what his fans expect, and they'll no doubt eat it up," says TV Guide's Matt Roush. "The tricky part is how to continue without either belaboring the issue or altogether ignoring it.

"It could be worse. We could be hammering the show for being a complete waste of time. Letterman can at least rest easy that he isn't stuck in a dead-end cocoon of horror (one of my fave quotes from 'Glee' this season) ... like 'The Jay Leno Show.'" Ouch!

Madison Avenue, meanwhile, seems unperturbed by the scandal, according to a New York Times article. “For most advertisers in late-night, it’s not an intolerable situation,” said one media exec. “He handled it very deftly,” said another, referring to Letterman’s remarks on Thursday’s show, and often “there’s no such thing as bad publicity.”

In ratings news, Dave continues to be #1 in late night, with an average of 4.43 million viewers tuning in to each episode last week. "Late Show" "topped 'The Tonight Show with Conan O'Brien' in viewers and adults 25-54 for the second consecutive week," says CBS. Letterman "beat 'The Tonight Show' in households by +68% (vs. 1.9/05), viewers by +66% (vs. 2.67m) and adults 25-54 by +17% (vs. 1.2/05)." Good news for Craig Ferguson, too -- his "Late Late Show" scored an average of 1.94 million viewers per episode, which "beat 'Late Night With Jimmy Fallon' in households (vs. 1.1/04, +36%), viewers (vs. 1.43m, +36%) and tied in both adults 25-54 and adults 18-49."