Brad Adgate of Horizon Media just Tweeted about "Lopez Tonight"'s declining ratings: "Lopez viewers on TBS (in mill)-Nov 1.398; Dec 1.274; Jan 1.069, Feb 0.948, Mar 0.955, Apr 0.910 May 0.737, Jun 0.779 & Jul 0.751- down, down."
I couldn't find anything else online about Lopez's ratings, but if it's true, TBS must be eager for November to come -- that's when Conan O'Brien's new show will debut on the cable network. According to the Los Angeles Times, "advertising sales for [Coco's new] show are brisk." Parent company Time Warner chief exec Jeff Bewkes said in a conference call, "'We saw strong demand for Conan O’Brien,' adding that the late-night host's upcoming show was drawing an ad rate per thousand viewers similar to what he attracted on NBC."
Adgate told The Hollywood Reporter's James Hibberd that the high ad rates are "surprising."
"Sports and kids' shows are more likely to get network-like pricing on cable," he told Hibberd, adding that "he still doubts though that O'Brien will draw the same number of viewers on TBS that he used to get on NBC."
Thursday, August 5, 2010