Friday, December 11, 2009

Jay Leno: Three months, 1,000+ product placements reporter and blogger James Poniewozik writes that Nielsen has released its year-end list of TV's top shows -- for product placement. In first place? Jay Leno, whose show was conceived to be "advertiser friendly." According to Nielsen, there have been 1,015 plugs since the show launched in September.

By the way, that number refers to paid product placements -- such as the frequent shout-outs to Ford (used in the Green Car Challenge) -- as well as unpaid plugs for movies and the like; Nielsen doesn't distinguish.

There were no other talk shows in the top 10. Following Jay were "WWE Monday Night Raw" (with 787 sponsor mentions), "The Biggest Loser" (704), "American Idol" (553), and "Extreme Makeover: Home Edition" (483).