Colbert's new nemesis: How do you pronounce "DeSeve"?

On last night's "Colbert Report," Stephen featured a "Who's Attacking Me Now?" segment which took to task White House advisor G. Edward DeSeve. While poking fun at the administration's Recovery.gov web site, Colbert singled out Recovery Act Coordinator G. Edward DeSeve as particularly untrustworthy, pronouncing his last name as "Deceive."

A few days ago, DeSeve struck back, referring to the Comedy Central host as "Stefan Colburt." "Not only did he call me out, but he perverted the pronunciation of my name," said DeSeve, perverting the pronunciation of Colbert's name.

"You're just steamed because I nailed you hot and hard, and neither Stephen Colbert or Stefan Colburt back down," the faux pundit fired back. But how do you pronounce DeSeve? It took some Internet searching, but I finally found a 2002 interview with DeSeve, then a professor at the University of Maryland, from NPR's "Talk of the Nation." Host Neal Conan introduced "Ed DeSeve," pronouncing "Seve" in such a way that it rhymes with the first syllable of "heaven" or "Kevin" -- or like "seven" without the "n."

You're welcome, G.E.D.