It's time once again to dive into the late night TV ratings race, with numbers courtesy of CBS and NBC (who, needless to say, each put their own rose-colored spin on things).
CBS is crowing about Craig Ferguson's gains in this year's May sweeps compared to 2008, when, of course, he was competing against Conan O'Brien instead of Jimmy Fallon: "In the May 2009 sweep, LATE LATE SHOW was up +8% in both households (1.4/05 compared to 1.3/05) and viewers (1.84m from 1.71m), +25% in adults 18-34 (0.5/03 from 0.4/02) and even in both adults 25-54 (0.7/04) and adults 18-49 (0.6/04) compared to last May." What that means in a direct comparison: during the just-ended sweeps period, Fallon was watched by 60,000 more viewers than Ferguson, while in May 2008, O'Brien had 260,000 more viewers than everyone's favorite Scot.
Let's turn now to the week of May 18-22, a period in which, let's admit, the Leno/O'Brien transition was getting approximately as much publicity as the last time a new Pope was elected: "For the week of May 18-22, Jay's average 1.860 million adults 18-49 topped the 1.151 million of Letterman; in total viewers, Jay's audience of 5.122 million persons beat Letterman's 3.241 million; and in adults 18-34, Jay's 735,000 out-scored Letterman's 419,000." (See our last ratings post if you want to compare those numbers to the week of May 11-15.)
At 12:35 AM, "Jimmy Fallon's 1.032 million adults 18-49 for the week out-delivered Ferguson's 680,000; in total viewers, Jimmy's 2.034 million beat Ferguson's 1.716 million; and in adults 18-34, Jimmy's 460,000 topped Ferguson's 277,000." That's an increase from last week, but not terribly surprising considering the strong lead-in from Leno's last late-night hurrah.
Here are the May 2009 sweep averages, again courtesy of NBC:
11:35 p.m. ET
NBC "Tonight," 5.0 million viewers
CBS "Late Show," 3.6 million viewers
ABC "Nightline," 3.8 million viewers
12:05 a.m. ET
ABC "Kimmel," 1.7 million viewers
12:35 a.m. ET
NBC "Late Night with Jimmy Fallon," 1.9 million viewers
CBS "Late Late Show," 1.9 million viewers
1:35 a.m. ET
NBC "Last Call," 1.1 million viewers
And a few cable numbers from the week of May 18-22:
Comedy Central, 11 p.m. ET, "The Daily Show," 1.5 million
Comedy Central, 11:30 p.m. ET, "The Colbert Report," 1.0 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.7 million
Adult Swim, 12:30-1:30 a.m. ET, 1.0 million
With the Comedy Central bloc, we always feel compelled to throw in the caveat that each of those shows are repeated numerous times outside of their 11-midnight time period; Talk Show News knows plenty of people tune in for the morning or evening reruns, so total viewership of each episode is higher than the numbers above imply.